marketing branding

Branding is what people say about you when you are not in the room.


The heart of a brand is the feeling originated from its own story

A brand is not just a logo, a website or your business card. It’s the identity, personality and feeling inbred to a customer when considering a company or a purchase. It must transmit a feeling that, through subtle persuasion, will lead to notoriety and not boredom. To achieve all these, a mix of originality, design, aestetics and innovation are needed.

A successful brand is what remains after you have forgotton everything.


Brand Strategy

  • Stakeholder interviews
  • Competitor review
  • User personas
  • Target audience goals
  • Key user groups
  • Demographic information
  • User KPI’s (key performance indication)
  • Customer value proposition

Market Positioning

  • Competitor analysis
  • Value proposition
  • Points of difference
  • Points of parity
  • SWOT
  • Trends
  • Website opportunities

Visual Identity

  • Logomark
  • Logotype
  • Custom typography
  • Brand elements
  • Color palette selection
  • Photography
  • Brand style guide
  • Business cards
  • Stationery design

Marketing Collateral

  • Commercial Photography
  • Presentations
  • Logos
  • Banner ad design
  • Packaging design
  • Brochures
  • Posters
  • Covers

A succesful brand strategy requires vision and visual persuasion techniques

It is well known that a successful brand image leads to a faster brand growth. So the secret is to change the way the brand interacts with the consumer and represents in his mind a better customer value. And it’s not all about this! The visual identity of the brand must be created by identifying the future trends in the specific market sector. It must be a visionary visual representation of your product and company in the future. Therefore, the deep business strategy must be well understood and validated by both the agency and the client.