design techniques


Explore the equestrian complex from the heart of the Carpathians

Domeniul Salgo is one of the most famous equestrian complexes from Transylvania. A place where you can ride a variety of horse breeds, take a walk through the rich vineyard, taste it’s exuisite wines or simply enjoy a quiet weekend in virgin nature. Our agency helped to develop Domeniul Salgo’s visual identity, both in the real and digital world by creating a strong brand image and a professional presentation website to build a robust reputation for this business. We focussed a lot on the structure, design and mostly on the user experience of the website both on the desktop and mobile version. All these to transmit users the story and the feeling that can be achieved if they choose to visit Domeniul Salgo. Specially analized conversion points were put in places where users, persuaded by the luxury design and natural beauties, can take action intuitively.

  • Concept
  • UX / UI
  • Motion Graphics
  • Web Design
  • Web Development
  • Customer Journey
  • Web Product
  • A/B Testing
  • Produce Catalogue
  • Brand Strategy
  • Visual Identity
  • Responsive
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“Our vast leasure offer needed a smart way to express its attractivity. nLight Media’s outstanding web design concept found the best way to share our beauties in the digital world with our customers.”

Adela Dadu, General Manager, Domeniul Salgo

Being everywhere available means of course more users

Domeniul Salgo’s purpose is to attract people with hobbies such as hiking, guided local trips, bycicle tours, horse riding or fishing. For getting to the most interested users we strategically addressed the small devices world by making the website responsive and accessible from any laptop, tablet or mobile phone. We took special care about the images to be fastly loadable on the mobile versions and to still keep their sharpness. The website effects were smartly transposed to the small devices to avoid lags and to keep the same natural user experience as on the big screens. The mobile version became an important part in the sales ecosystem, that gives Domeniul Salgo the power to push further ahead into the equestrian markets worldwide.

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